EB Games Canada to Launch Exclusive Nintendo Space
EB Games Canada has announced an exciting new retail venture, set to open in Toronto. Starting on October 17, 2026, the company will unveil a dedicated Nintendo space at its flagship store located at 267 Yonge Street.
A Unique Retail Experience
This innovative layout marks Nintendo’s first-ever store-within-a-store concept in North America, following similar initiatives in various international markets. The newly created Nintendo area will span 1,500 square feet, showcasing an immersive environment filled with Nintendo games, characters, and themed displays.
Features of the Nintendo Space
The Nintendo experience at EB Games will include:
- Access to Nintendo Switch 2 hardware and software
- Playable demo games
- Nintendo-themed merchandise and displays
- Exclusive My Mario merchandise only available at this location
- Interactive photo opportunities for visitors
Susan Pennefather, the Vice President and General Manager of Nintendo of Canada, expressed enthusiasm about the launch, stating that this space provides “an incredible place to explore what’s new” in the Nintendo universe. She emphasized the potential for this concept to engage both long-time fans and families.
Celebratory Events
In conjunction with the launch of the Nintendo space, EB Games is organizing a ribbon-cutting ceremony to commemorate this new venture.
Community Engagement
As this new experience unfolds, EB Games encourages potential visitors to share their thoughts on store-within-a-store concepts and whether they plan to visit Toronto for this unique opportunity. Your experiences and feedback are pivotal as the community engages with this exciting offering.
