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Home » Home Assistant says ‘Big tech ruined the cloud, so we’re out’
Technology

Home Assistant says ‘Big tech ruined the cloud, so we’re out’

Newsward™By Newsward™October 2, 2026No Comments4 Mins Read
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Home Assistant says ‘Big tech ruined the cloud, so we’re
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Home Assistant Transforms: From Cloud to Link

The open-source smart home platform, Home Assistant, has made a significant branding change, renaming its Home Assistant Cloud service to Home Assistant Link. This decision underscores a broader philosophy championed by founder Paulus Schoutsen, who emphasized eliminating reliance on cloud services due to their perceived shortcomings. In an interview with The Verge, Schoutsen stated, “Big tech ruined the cloud, so we’re out.”

Shifting Focus to Accessibility

This change aligns with Home Assistant’s ongoing mission to establish itself as a user-friendly platform in the smart home landscape. Schoutsen noted that many users discover Home Assistant after encountering limitations with leading systems such as Google Home, Amazon Alexa, and Apple Home. However, he acknowledged that the platform can be daunting for newcomers due to its complexity.

At the recent Z-Wave Summit in Boca Raton, Florida, Schoutsen outlined plans to simplify user interaction with Home Assistant. These include:

  • Creating more intuitive dashboards
  • Streamlining the setup process
  • Utilizing generative AI to enhance user experience

He also announced a more user-friendly hub expected to launch next year, indicating a maturation of the platform.

Understanding Home Assistant Link

While the rebranding from Home Assistant Cloud to Link might appear primarily symbolic, it does reflect a commitment to robust service improvements. The functionality remains largely the same, with enhancements aimed at speed and reliability. The new name is also designed to clarify that Home Assistant operates locally, not in the cloud, which has been a common misconception.

For users, Home Assistant Link is available for a monthly fee of $6.50 or an annual price of $65. Subscribers can access their Home Assistant setup from anywhere, in addition to features that require an internet connection, such as voice control integration and encrypted backups.

Data Privacy at the Forefront

A defining feature of Home Assistant Link is its strict approach to user data. As Schoutsen explained, “You don’t have to trust me not to misuse your data because I just don’t have your data.” This service is managed by Nabu Casa, Home Assistant’s commercial partner, ensuring that all data transmission remains encrypted. A significant portion of profits from Link supports the non-profit Open Home Foundation, responsible for maintaining the platform.

Advocating for Local Control

Schoutsen’s philosophy rejects the notion of cloud dependency in smart home products. He cited examples where services like Nest and Weber have left consumers with unusable devices due to server shutdowns. “The cloud is ruining how people think of the smart home,” he stated, advocating for manufacturers to prioritize local control options and transparency regarding data accessibility.

To that end, Schoutsen envisions a future where consumers can easily identify whether products are cloud-dependent. He expressed a desire for manufacturers to voluntarily label their devices, indicating their reliance on cloud services.

Aiming for Broader Adoption

Despite Home Assistant’s robust functionality, Schoutsen recognized the platform’s adoption hurdles, noting that it is currently installed in approximately 2.7 million homes—a fraction compared to mainstream competitors. Winning over a wider audience will require continued efforts to reduce complexity.

To mitigate barriers to entry, the Home Assistant team is focusing on enhancing the user experience, including integrating a community-built store for easier access to plugins and integrations. The intent is to cater to all levels of users, making the platform more accessible for novices while retaining advanced capabilities for experienced users.

Future Prospects with AI Integration

Looking ahead, Schoutsen sees artificial intelligence as a potential game-changer for simplifying the user experience. He stated, “AI is going to solve the complexity problem, and our biggest weakness is becoming our biggest strength.” By streamlining control over various devices, AI could provide a cohesive interface for users. Plans are in place to utilize AI to assist in configuration processes, showcasing its potential to automate setup and management.

In conclusion, Home Assistant is strategically positioning itself not just as a smart home platform but as an essential bridge for various technologies and AI integrations. Schoutsen summed it up effectively: “If you just have a box in your house that runs Home Assistant that connects all your data to your agents… that’s a win for Home Assistant.”

Assistant Big Cloud Home Ruined Tech
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