Acknowledgment of Past Actions

The Prime Minister of Samoa, La’auli Leuatea Schmidt, has publicly apologized after the emergence of a video dating back to 2007. In this footage, Schmidt is seen leading a Nazi salute accompanied by the phrase “Heil Hitler” during a family gathering. The video, which surfaced recently in a report by the Samoa Observer, captured a moment at a family reunion on the island of Savai‘i.

Context of the Video

This seven-second clip was filmed when Schmidt was serving as a Member of Parliament and the Deputy Speaker. In the recording, he is holding a microphone and encouraging family members to participate in a cheer, leading them in a routine that culminates with the controversial phrase.

Immediate Reactions and Apology

Following the video’s release, Schmidt issued a statement expressing regret for his actions, acknowledging that both the gesture and the words used were inappropriate. He stated, “I reject Nazism, antisemitism, racism and all forms of political extremism,” affirming that the incident does not represent his beliefs or the values of the Samoan government or its citizens.

Scholarly Critique

The unveiling of this footage has drawn significant criticism from experts. Historian Richard Evans characterized the visual as “shocking and disturbing.” Similarly, Anne-Marie Brady, an academic at the University of Canterbury, emphasized the necessity for Schmidt to provide a thorough explanation and formal apology.

Future Commitments and Priorities

Schmidt, who took office as Prime Minister in 2025, has demonstrated a commitment to international relations, particularly with Israel. He has indicated plans to establish a Samoan embassy in Jerusalem, a controversial move considering the city’s disputed status. In a public ceremony, he wore a Jewish prayer shawl and honored the occasion with a traditional Jewish shofar.

In light of the recent events, Schmidt has stated that he considers the issue addressed and will now focus on tackling pressing economic and social challenges facing Samoa.