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Samsung’s S95H, also known as the S99H in Europe, stands out as the brand’s flagship OLED TV for 2026, appreciated for its stunning picture quality and recognized with numerous awards. The S95H is available across four sizes in the U.S., featuring an eye-catching QD-OLED display panel and advanced gaming capabilities, including a refresh rate of 165Hz. However, it comes with a premium price tag, ranging from $2,500 for the 55-inch model to $6,500 for the 83-inch version.

For those seeking excellent OLED TVs without the high cost of the S95H, a variety of mid-range and entry-level options from Samsung and other brands like LG, Roku, Sharp, and Sony are available. OLED TVs are known for their impressive picture quality, though some might compromise on brightness and gaming features. Below, we present a selection of some of the best budget-friendly OLED TV models, informed by both expert reviews and consumer feedback.

Samsung S85H OLED TV

The Samsung S85H is an ideal choice for consumers who appreciate Samsung’s reputation for customer satisfaction but are not ready to invest in the pricier S95H. Starting at $1,200 for the 48-inch model and available in five sizes up to 83 inches, it offers considerable affordability, particularly as holiday discounts approach.

Unlike the S95H, the S85H utilizes a WOLED panel, featuring a 4K resolution and 120Hz refresh rate with VRR support. It is compatible with HDR10+ and Dolby Atmos, although it lacks Dolby Vision capabilities. Operating on Tizen with One UI, it grants access to various streaming services, and Samsung commits to seven years of OS updates, which is a notable offering in the industry.

Expert reviews from Rtings.com, Tom’s Guide, Trusted Reviews, and WhatHiFi commend its performance and sleek design. However, they also mention audio quality concerns and occasional stutter during slow panning shots. Consumer feedback reflects an average rating of 4.1 out of 5 on Amazon, with many praising the picture quality but criticizing the challenging setup procedure.

Sony Bravia 6 OLED TV

Although Sony is traditionally associated with higher-priced OLED TVs, the introduction of the Bravia 6 marks a shift toward affordability. Priced at approximately $1,300 and available in sizes from 48 inches to 83 inches, it presents a solid option for budget-conscious consumers seeking quality performance.

Running on Google TV, this model provides access to popular applications, Google Cast, and a host of features, including a 120Hz refresh rate with VRR, support for Dolby Vision HDR, and Dolby Atmos audio. Connectivity is well-equipped with four HDMI 2.1 ports—one of which supports eARC. However, it forgoes Sony’s XR co-processor in favor of a MediaTek chip, somewhat impacting image processing capabilities.

Experts from Rtings.com have reviewed the Bravia 6 favorably, highlighting its picture quality while noting challenges in reducing glare in bright environments. Amazon customers give it an average rating of 4.3 out of 5, appreciating features geared toward gamers, despite feedback on its brightness and slow startup issues.

Samsung S90H OLED TV

Positioned between the S85H and S95H, the Samsung S90H offers a range of sizes from 42 inches to 83 inches. Notably, the panel technology varies by size: while the 42-inch, 55-inch, 65-inch, and 83-inch models use a standard WOLED panel, the 48-inch and 77-inch sizes feature an advanced RGB Tandem OLED panel, known for superior performance.

This model boasts a 4K display and an impressive 165Hz refresh rate, catering especially to high-end gamers. With four HDMI 2.1 ports, it handles 4K 165Hz signals, supports HDR10+, and features Dolby Atmos audio, though it does not include Dolby Vision or DTS audio support like the S85H.

Retailing from $1,400 for the smallest size up to $5,300 for the largest, the S90H is frequently subject to discounts. Experts from CNET and Rtings praise its gaming support and anti-glare properties, but alike the S85H, it has been criticized for its low-resolution content smoothing. Shoppers on Amazon give it a favorable rating of 4.4 out of 5, although some users express dissatisfaction with its interface.

LG B6E OLED TV

The LG B6E is the entry-level option in LG’s 2026 OLED lineup, with a starting price of $1,400. This model comes in sizes of 55, 65, and 77 inches, and with strategic purchasing, you may find it significantly discounted.

Featuring a 4K resolution and 120Hz refresh rate panel, along with VRR support, the B6E also offers Dolby Vision and Dolby Atmos capabilities. It includes four HDMI 2.1 ports, Wi-Fi 5, and one USB-A port, though its built-in tuner is limited to ATSC 1.0.

Operating on webOS, the B6E gives access to a wide range of applications. Experts from Rtings commend its performance, particularly its upscaling of lower-quality content, but they note the absence of support for DTS audio formats and occasional stuttering during slow pans. Best Buy reviewers rate it highly with 4.7 out of 5, specifically noting its excellent picture quality, though some criticize the user interface for being somewhat cluttered.

Roku Pro Series OLED TV

The Roku Pro Series OLED TV stands out as one of the most economical OLED options available, starting at around $1,000 but often discounted by $100. Offered in 55-inch and 65-inch sizes, it features a 120Hz refresh rate, which enhances gaming experiences and reduces judder for movie content.

Highlights include support for Dolby Vision, HDR10+, and Dolby Atmos audio, making it a well-rounded choice for both casual and serious viewers. Connectivity options are robust, including two HDMI 2.1 ports, an eARC-capable HDMI port, and multiple USB ports, along with a user-friendly Roku OS interface that provides access to many streaming services.

Consumer Reports and PCMag commend the Roku OLED TV for its pricing and color accuracy; however, it has been noted that panel brightness could be higher to enhance HDR performance. Amazon users give it an average score of 4.2 out of 5, appreciating its value but voicing concerns over advertising and lack of ATSC 3.0 support.

Selection Criteria for Affordable OLED TVs

While the Samsung S95H is a feature-rich OLED TV, its high price can be a barrier for many consumers. In identifying budget-friendly alternatives, our selection focused on entry-level and mid-range models from various OLED manufacturers available in the U.S. Pricing was a primary consideration, as was the performance and availability of these models. Expert evaluations, along with customer reviews, helped refine our list to ensure selection of high-quality TVs with minimal drawbacks.