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Home » A thank‑you on Veterans Day won’t close the growing military‑civilian gap (Opinion) – The Denver Post
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A thank‑you on Veterans Day won’t close the growing military‑civilian gap (Opinion) – The Denver Post

Newsward™By Newsward™November 11, 2026No Comments4 Mins Read
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A thank‑you on Veterans Day won’t close the growing military‑civilian
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Understanding the Military-Civilian Gap Through Veterans’ Representation in Media

In a remarkable moment captured on November 11, 2025, former President Barack Obama greeted a plane full of U.S. veterans as they arrived in Washington, D.C., for an Honor Flight. As the unexpected voice echoed through the aircraft, passengers erupted in surprise and joy, witnessing a personal acknowledgment of their service ahead of Veterans Day. Obama expressed gratitude for their sacrifices in protecting the country, emphasizing the importance of remembering their contributions.

The Significance of Veterans Day

Veterans Day serves as a poignant reminder of the bravery exhibited by service members throughout history. Established to honor those who have served in the armed forces, the observance also highlights the ongoing discourse surrounding veterans in contemporary society. Last year’s Veterans Day prompted approximately 399,000 mentions of veterans on the social media platform X, a testament to the public’s desire to acknowledge their service.

The Fluctuation of Public Attention

However, this significant attention quickly faded, with mentions plummeting by nearly 94% just days later. This trend aligns with research findings that indicate heightened public interest in veterans occurs primarily during key holidays like Veterans Day and Memorial Day. Outside these moments, discussions are predominantly influenced by media coverage and political announcements concerning military-related issues.

Exploring the Military-Civilian Gap

The concept of a military-civilian gap is rooted in the diminishing percentage of Americans who have served in the military since the end of the draft in 1973. In 2022, just 6% of U.S. adults were veterans, a sharp decline from 18% in 1980. Furthermore, fewer Americans personally know anyone who has served, resulting in a knowledge gap primarily filled by mass media representations.

Media’s Role in Shaping Perceptions

News outlets often focus on sensational stories that are time-sensitive, emotional, or conflict-driven. As a result, coverage tends to center around themes such as heroism, victimhood, or charitable actions involving veterans. This limited portrayal fails to capture the full spectrum of veterans’ lived experiences, inadvertently leading to stereotypes linking veterans with post-traumatic stress disorder (PTSD) and homelessness.

The Importance of Nuanced Representation

In a 2018 study analyzing 1,460 news stories from across the United States, three predominant themes were identified in how veterans were represented: as heroes, as beneficiaries of charity, or as victims of trauma. While there are valid cases for each depiction, critics argue that a lack of diversity in storytelling creates a narrow and often stigmatizing view of veterans.

Bridging the Gap

Nonprofit organizations like Military Veterans in Journalism and Veterans in Media & Entertainment aim to enhance media representation by supporting veterans in pursuing careers in journalism and entertainment. Additionally, independent outlets like The War Horse strive to address the military-civilian divide through investigative storytelling and in-depth reporting on military issues. Advocates emphasize that a more comprehensive portrayal can help demystify military life and foster deeper connections with civilian populations.

Moving Beyond Traditional Gratitude

The popular phrase “thank you for your service” may often feel superficial to many veterans, as noted in a study by U.S. Air Force Maj. Nicholas J. Mercurio. Veterans often perceive that civilians lack a true understanding of military experiences. To foster genuine connections, civilians are encouraged to engage in meaningful conversations about individual veterans’ stories, interests, and experiences.

Ultimately, enhancing the dialogue surrounding veterans requires an effort to seek understanding beyond mere acknowledgement. By engaging with veterans on a personal level, civilians can demonstrate authentic appreciation and bridge the military-civilian gap in a lasting way.

Scott Parrott is a professor of media effects at the School of Journalism and Mass Communications at the University of South Carolina. This article is republished from The Conversation under a Creative Commons license.

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