Fans Unite for ‘Save Mass Effect’ Campaign with Billboard in Times Square

The ‘Save Mass Effect’ movement is gaining momentum as passionate fans rally together to advocate for the beloved sci-fi franchise. Following Electronic Arts’ recent announcement about the cancellation of the next installment, supporters are launching several initiatives, including a prominent billboard in New York City’s Times Square.

Billboard in Times Square

A community group, We Are Mass Effect, alongside content creator Kala Elizabeth, has successfully placed a billboard in Times Square, featuring the phrase “Kellah Si’yah,” which references an in-game ship significant to the series lore. The billboard, located at 1560 Broadway, above the Pelé store (Duffy Square), will be displayed for 15 seconds every hour at :35.

🚨 WE’RE IN TIMES SQUARE! Together with @kalaelizabeth, we’ve managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today! 📍 1560 Broadway, above the Pelé store (Duffy Square) ⏰ 15 seconds every hour at :35 HOLD THE LINE! ❤️

Additional Initiatives Planned

Beyond the Times Square billboard, the group has ambitious plans for several other initiatives, including:

• Advertising trucks near EA’s headquarters in Redwood City and Edmonton.
• A mobile billboard for N7 Day.
• A separate billboard in Los Angeles for The Game Awards.

All advertising will highlight the ongoing #SaveMassEffect campaign.

Community Support and Fundraising Efforts

The grassroots movement has gathered significant traction, with the SaveMassEffect petition reaching over 226,000 signatures. The petition calls upon Electronic Arts to either resume the development of the Mass Effect series or allow another studio to carry the torch.

Mer Mora, one of the organizers, emphasized the campaign’s community-driven nature: “All of these initiatives will be funded by the community itself! We’re putting together a GoFundMe after receiving an overwhelming response from community members eager to contribute financially to make all of these happen.” Mora also mentioned that any funds raised beyond their goal will be donated to the Game Workers’ Hardship Fund, supporting developers affected by layoffs.

Conclusion

The ‘Save Mass Effect’ movement exemplifies the dedication and passion of its fanbase, attempting to secure the future of a franchise that has left a lasting impact on gamers worldwide. With ongoing initiatives and a commitment to support the gaming community, fans are determined to ensure that the Mass Effect saga continues.